About Sparkle Stand

Headshot of Jewel Sullivan, owner of Sparkle Stand embroidery

I'm Jewel Sullivan, and I'm so happy you stopped by! 

My small shop was founded in 2016 during a special season of life, while I was expecting my first baby. What began as a creative outlet making custom glitter tumblers quickly grew into a deep love for thoughtful, personalized design. I found so much joy in crafting pieces that felt both beautiful and meaningful for each customer.

In 2018, Sparkle Stand became the official name of my small shop the heart of my creative work. As the business evolved, I felt drawn to a more timeless medium. In 2019, I discovered embroidery and instantly fell in love with the artistry of thread and fabric. That same year, the Lord called me to step away from the business to fully embrace motherhood and take time to reset and reflect. Although my business paused, my hobby with embroidery continued.

In 2025, while pregnant with my fourth baby, God called me to reopen Sparkle Stand with a fresh vision, this time focusing on embroidered pieces instead of glitter and vinyl. Creating meaningful, personalized items brings me so much joy, and I absolutely love turning each customer’s ideas into something they can treasure.

Thank you so much for being here and supporting this dream of mine! It truly means the world to me!

— Jewel